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GDPR

Privacy Policy Processed by Media Leaders s.r.o.

Administrator:

The company Media Leaders s.r.o., with its registered office at Dlhá 2039/4, 974 05 Banská Bystrica, Slovak Republic, Company ID: 46 406 999, VAT ID: SK2023368787, registered in the Commercial Register of the District Court Banská Bystrica, Section: Sro, File No.: 21083/S, represented by the Managing Director Ing. Mário Bruchánik, MBA (hereinafter referred to as "Media Leaders s.r.o.").

Contact Details:

Email: info@efeel.eu
Tel.: +421 917 064 424

The processing of personal data is carried out in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter referred to as the "Regulation"), and Act No. 18/2018 Coll. on Personal Data Protection and on the amendment of certain acts (hereinafter referred to as the "Personal Data Protection Act").

 

1. Definitions

1.1. Data Subject

This document regulates information, notices, and procedures relating to the processing of personal data and the exercise of the rights of natural persons acting as consumers, natural persons acting as business partners of the controller, natural persons acting as statutory representatives of the controller's business partners, and natural persons acting as employees of the controller's business partners whose personal data is processed (hereinafter referred to as "you" or the "customer").

1.2. Business Partner

For the purposes of this document, a business partner means any self-employed individual or legal entity with whom the controller has entered into a legal relationship under which personal data is processed, or with whom the controller is negotiating the establishment of such a legal relationship (hereinafter referred to as the "business partner").

1.3. Personal Data

Personal data means any information relating to an identified or identifiable natural person. A natural person may be identified directly or indirectly through information such as a name and surname, permanent address, gender, age, date of birth, personal identification number, identification number, marital status, photograph, video recording, audio recording, email address, telephone number, IP address, cookies, VAT number, identity card number, driving licence number, passport number, education, employment income, cultural profile, and similar information (hereinafter referred to as "data" or "information").

1.4. Special Categories of Personal Data

This category includes personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, as well as the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, and data concerning health, sex life, or sexual orientation.

1.5. Controller

A controller is an entity that determines the purposes and means of processing personal data, carries out the processing, and is responsible for such processing. The controller of personal data is the operator of the website, Media Leaders s.r.o. (hereinafter referred to as the "controller" or "we").

1.6. Processor

A processor is an entity that processes personal data on behalf of the controller, either pursuant to applicable law or under a personal data processing agreement concluded with the controller (hereinafter referred to as the "partner" or "processor").

1.7. Website

The website available at www.efeel.co.

1.8. Purpose of Processing Personal Data

The purpose of processing personal data is the reason for which personal data is processed. Such purposes may include the performance of a contract, customer account management, handling suggestions and complaints, sending commercial communications (newsletters), or displaying advertisements based on customer interests.

1.9. Cookies

Cookies are small text files stored by your web browser or mobile browser. Most cookies contain a unique identifier, known as a Cookie ID. This is a string of characters assigned by websites and servers to the browser in which the cookie is stored. It allows websites and servers to distinguish and identify individual browsers.

Cookies are used to improve the functionality of websites, analyse website traffic, and better target marketing activities. By browsing our website, you acknowledge the use of cookies in accordance with our Cookie Policy.

 

2. What Personal Data Do We Process?

 

2.1. We and our contractual processors, in connection with the relevant legal basis and purpose of processing, process the following personal data or categories of personal data:

2.1.1. Identification and Address Data : Name, surname, delivery address or other contact address, billing address, registered office address, Company ID, VAT number.

2.1.2. Electronic Contact Details: Telephone number, email address.

2.1.3. Other Electronic Data: IP address, cookies, authentication certificates, customer account password.

2.1.4. Other Personal Data Related to the Contractual Relationship: Order history and other data related to the contractual relationship.

 

3. What Is the Source of Personal Data?

 

3.1. We process personal data that you provide to us when ordering products or services, registering a customer account, communicating with us, or subscribing to our newsletter. This typically includes:

3.1.1. Identification and address data.

3.1.2. Electronic contact details.

3.1.3. Other personal data related to the contractual relationship.

3.2. We also process data that is collected automatically when you browse our website. This typically includes electronic data relating to:

3.2.1. Cookies.

3.2.2. The website from which you accessed our website.

3.2.3. IP address.

3.2.4. Date and time of access.

3.2.5. Search queries.

3.2.6. HTTP and HTTPS response codes.

3.2.7. Transferred data volume.

3.2.8. The browser and operating system used on your device.

3.3. We also obtain personal data relating to business partners from business cards (both physical and electronic), business partners' websites, electronic communication channels (such as email correspondence and telephone conversations), communications conducted through social and professional networks, draft contracts and other business documentation, as well as recommendations provided by third parties.

 

4. Why is personal data processed?

 

Your personal data may be processed for the following purposes:

4.1. Performance of the contractual relationship, invoicing

4.1.1. Purpose: Based on the contract with us, you are entitled to the ordered product or service. In return, we are entitled to payment of the agreed price. In order to fulfill our part of the obligation and to check the fulfillment of your part of the obligation, we need to process your identification and address data, contact data and other personal data related to the contractual relationship (e.g. bank account number).

4.1.2. Legal basis: The processing of personal data for the purpose of fulfilling a contractual relationship is justified by the contractual relationship between you and us. The provision of personal data in this case is a contractual requirement, without which it is not possible to conclude and fulfill the contract.

4.1.3. Storage period: The storage period of data is determined by the duration of the customer's contractual relationship with us.

4.2. Customer account management

4.2.1. Purpose: Customers can register on our website and manage their personal settings. For this purpose, we need to process your email address, or you can provide us with your name, surname and telephone number. This data is then used to make it easier to order our products and services.

4.2.2. Legal basis: The processing of personal data for the purpose of managing customer accounts is justified by your consent. The provision of personal data is voluntary in this case, but without it it would not be possible to register. You can withdraw your consent at any time.

4.2.3. Storage period: The storage period of the data is determined by the duration of your consent. We will consider the withdrawal of consent if you do not log in to your customer account for a period of 3 years.

4.3. Communication with customers, satisfaction assessment, publication of reviews, handling of suggestions, complaints and claims

4.3.1. Purpose: We use your data to manage your inquiries, handle enquiries, suggestions and complaints through our customer support. We may also contact you with a request to complete a satisfaction questionnaire. We also use your data to notify you of the status of your order and to notify you of non-payment of the agreed price. If you do not complete your purchase,we may send you an e-mail reminding you that you have not completed this order. We also process your data in cases of exercising your rights from defective performance and in exercising your rights in connection with the processing of your personal data.

4.3.2. Legal basis: The processing of personal data for the purpose of communicating with customers, assessing satisfaction, handling suggestions, complaints and claims is justified by our legitimate interest in the possibility of communicating with customers. The provision of personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose. If you decide to publish a review, you do so voluntarily and we process your data based on your consent. You can withdraw your consent at any time.

4.3.3. Storage period: The storage period of the data is determined by the duration of the customer's contractual relationship with us and subsequently for a period of 4 years after its termination. In the case of product reviews or recommendations, the storage period is determined by the duration of your consent.

4.4. Sending commercial communications and offering our products and services

4.4.1. Purpose: We regularly send information about our products and services by email to our customers and to individuals who have provided their consent. You can quickly and easily unsubscribe from these commercial communications at any time using the unsubscribe link included in each communication. You can also manage your preferences regarding the sending of commercial communications in the settings accessible through each newsletter (unsubscribe). If you are our customer, we may use your email address that you have provided to us to send commercial communications about similar products and services, unless you object to this. In other cases, we ask for your consent to send commercial communications about our products, promotions and promotional campaigns. We will always ask for your consent to send commercial communications when it is a consent required by applicable law.

4.4.2. Legal basis: The processing of personal data for the purpose of sending commercial communications and offering our products and services is justified by your consent. The provision of personal data based on your consent is voluntary in this case, but without it it would not be possible to send you commercial communications. You can withdraw your consent at any time. The provision of personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose.

4.4.3. Storage period: The storage period of the data is determined by the duration of your consent. We will consider consent withdrawn or the termination of legitimate interest if you do not open our commercial communications for a period of 3 years.

4.5. Direct marketing and creation of personalized content and advertising

4.5.1. Purpose: Personalised content and advertising technologies allow us to display advertisements to visitors who have previously shown an interest in our websites or services. We strive to ensure that you only see advertisements that are of real interest to you, and not advertisements that are irrelevant to you and your interests. Based on your order history, interests and website behaviour, you may be shown personalised content and offers on our websites and on third-party websites and applications (including social networks). This is primarily made possible by cookies. You can read more about managing your preferences regarding the processing of cookies in the cookies section.

4.5.2. Legal basis: The processing of personal data for the purpose of direct marketing and the creation of personalised content and advertising is justified by your consent, or our legitimate interest in direct marketing. The provision of personal data based on your consent is voluntary in this case, but without it it would not be possible to provide you with personalized content and advertising. You can withdraw your consent at any time. The provision of personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose.

4.5.3. Storage period: The storage period of data is determined by the duration of your consent. The storage period of cookies may vary depending on the type of cookies. Some cookies are limited by the duration of the session (so-called session cookies). These are processed while the browser is running and are automatically deleted after it is turned off. Other cookies are permanent (so-called persistent cookies). These cookies remain in the browser even after it is turned off until a specified date, or until they are manually deleted by the user. These cookies can be used to identify the user's computer when the web browser is restarted and the user browses the Internet. You can read more about the storage period of cookies in the cookies section.

4.6. Improving the quality of services provided, analyzing traffic to our websites and your behavior on the websites

4.6.1. Purpose: The development of new services and the improvement of existing ones is carried out by identifying the needs and wishes of users through questionnaires, website analyses, interest in certain services and website content, etc. In connection with browsing our websites, we further process information about traffic, readership, the number of pages viewed, the device from which you access our website, and the time spent on the pages. This data helps us identify areas of our websites that are less accessible or less understandable. We collect this data so that we can offer quality content that is user-friendly for you and to develop the services you are interested in. Based on this information, we regularly improve our websites. This data includes the IP address, geographical location of the device, browser type, browser language, date and time of your request, length of your visit, pages viewed, and elements clicked on (e.g. links). We may use cookies, pixel tags, web beacons, clear GIFs, and similar tools on our websites or in email messages to collect and analyze this information. If you do not want your information to be collected using these technologies, you can do so easily: most browsers offer you the option to automatically decline many of these technologies, or give you the choice to accept or decline them. You can find more information about managing cookie preferences in the Cookies Policy section.

4.6.2. Legal basis: The processing of personal data for the purpose of improving the quality of the services provided, analyzing the traffic to our websites and your behavior on the websites is justified by your consent, or our legitimate interest in direct marketing. Providing personal data based on your consent is voluntary in this case,however, without such processing, it would not be possible for us to improve the quality of our services, analyse website traffic, or understand user behaviour on our website. You can withdraw your consent at any time. Providing personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose.

4.6.3. Storage period: The storage period of data is determined by the duration of your consent. The storage period of cookies may vary depending on the type of cookies. You can read more about the storage period of cookies in the cookies section.

4.7. Protecting our rights, property or safety or the rights, property or safety of others

4.7.1. Purpose: We may use data about how you use our website, or data about your orders, to prevent or detect fraud, illegal use of copyrighted works, violations of our terms and conditions, as well as to comply with a court order or other law enforcement authorities, state administration authorities, or conditions set forth in applicable laws.

4.7.2. Legal basis: The processing of personal data for the purpose of protecting our rights, property or safety or the rights, property or safety of other persons is justified by the fulfillment of legal obligations, or by our legitimate interest in protecting our rights or the rights of other persons. The provision of personal data in this case is not a legal or contractual requirement. You are therefore not obliged to provide us with your personal data for this purpose.

4.7.3. Storage period: The data storage period is 4 years from the termination of our contractual relationship.

4.8. Accounting and tax purposes

4.8.1. Purpose: We must also process your personal data because we are required to do so by applicable accounting and tax legislation.

4.8.2. Legal basis: The processing of personal data for accounting and tax purposes is justified by the fulfillment of legal obligations. We are required to process this data about you.

4.8.3. Storage period: Accounting data is processed for a period of 10 years, tax documents for a period of 10 years.

4.9. Fulfillment of other legal obligations

4.9.1. Purpose: Other legal obligations include, for example, obligations in the field of prevention of money laundering and terrorist financing (Act No. 297/2008 Coll. on protection against the legalization of proceeds from crime and on protection against the financing of terrorism and on amendments and supplements to certain acts).

4.9.2. Legal basis: The processing of personal data for the purpose of fulfilling other legal obligations is justified by the fulfillment of legal obligations. We are required to process this data about you.

4.9.3. Storage period: Data is processed for the period required by applicable legal regulations.

 

5. To Whom Is Personal Data Disclosed?

 

5.1. Your personal data is made available primarily to our employees who require such data in order to provide our services to you. In addition to our employees, we may transfer your personal data to partners who support our operations and the provision of our services. These partners are authorized to process your personal data solely on the basis of a personal data processing agreement, under which they are bound by confidentiality obligations. The personal data provided may not be used for any purposes other than those for which it has been made available.

5.2. The following categories of partners (recipients) may have access to your personal data:

5.2.1. Partners to whom we provide data for the purpose of analysing traffic on our website and user behaviour on the website.

5.2.2. Providers of accounting and tax advisory services.

5.2.3. Providers of information technology, communication services, hosting services, and cloud storage services.

5.2.4. Providers of security and integrity services for our websites and systems.

5.2.5. Providers of analytical services.

5.2.6. Providers of customer support services.

5.2.7. Payment gateway providers and payment card processing providers.

5.2.8. Legal service providers and attorneys.

5.2.9. Partners cooperating with us in the organisation of conferences, seminars, and other events.

5.2.10. Partners responsible for the delivery of products.

5.2.11. Public authorities. We may disclose personal data where required by law, for the prevention, detection, and investigation of criminal offences and fraud, or in order to comply with requests from courts, law enforcement authorities, public administration bodies, or other competent authorities. Such recipients may include law enforcement authorities, prosecutors, courts, tax authorities, and other public bodies. Personal data is disclosed to these recipients only when required by applicable law.

 

6. Are Personal Data Transferred Outside the EU?

 

6.1. We do not transfer your personal data to countries outside the European Union or the European Economic Area for processing.

 

7. How Are Personal Data Processed?

 

7.1. Personal data is processed both manually and by automated means. We maintain appropriate records of all processing activities in accordance with applicable legal requirements.

 

8. What Are the Rights of Data Subjects?

 

8.1. To exercise your rights, please contact us using the contact details provided in the introduction to this Privacy Policy. We reserve the right to verify the identity of any person submitting a request by reasonable means. In the event of repeated requests that are manifestly unfounded or excessive, we may charge a reasonable administrative fee or refuse to act on the request.

8.2. Right of Access to Personal Data: If you wish to know whether we process your personal data, you have the right to obtain confirmation as to whether your personal data is being processed and, where that is the case, access to such personal data. In the case of repeated requests, we may charge a reasonable fee reflecting the administrative costs incurred in providing additional copies of the personal data.

8.3. Right to Rectification of Inaccurate or Incomplete Personal Data: If you believe that we are processing inaccurate or incomplete personal data about you, you have the right to request its correction or completion. We will carry out the rectification or completion without undue delay, taking into account our technical capabilities.

8.4. Right to Erasure: If your personal data is no longer necessary for the purposes for which it was collected or otherwise processed, or if you believe that it has been processed unlawfully, you have the right to request its erasure.

8.5. Right to Restriction of Processing: If you do not wish your personal data to be deleted entirely, but only wish to temporarily restrict its processing, you have the right to request a restriction of processing.

8.6. Right to Data Portability: If you would like us to transfer your personal data to a third party, you may exercise your right to data portability. However, if exercising this right would adversely affect the rights and freedoms of others, we may not be able to comply with your request.

8.7. Right to Object: You have the right to object at any time to the processing of your personal data where such processing is based on a task carried out in the public interest, the exercise of official authority, or our legitimate interests. Unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, we will cease the processing without undue delay.

8.8. Right to Withdraw Consent at Any Time: Where the processing of your personal data is based on your consent, you have the right to withdraw that consent at any time.

8.9. Right to Lodge a Complaint with the Supervisory Authority: You have the right to lodge a complaint with the supervisory authority, which is the Office for Personal Data Protection of the Slovak Republic, located at Budova Park One, Námestie 1. mája 18, 811 06 Bratislava, Slovak Republic, Tel.: +421 232 313 214, Email: statny.dozor@pdp.gov.sk.

 

9. How Are Cookies Processed?

 

9.1. Cookies are used by most websites and servers to provide a wide range of essential internet services. If you shop online, cookies help websites remember items that you have added to your shopping cart. Cookies also enable websites to remember your preferences (such as language settings or login details) and apply them during future visits. Cookies may also be used to collect statistical information about user activity, such as the number of unique visitors to a website per month. This information helps website operators improve their services and provide a better user experience.

9.2. Cookies can be divided according to their duration into:

9.2.1. Temporary cookies (so-called session cookies), which remain stored in your browser only until you close it.

9.2.2. Persistent cookies, which remain stored in your browser for a longer period until they expire or are manually deleted by you. The storage period depends on the specific cookie settings and your browser settings.

9.3. Cookies can be divided according to their purpose into:

9.3.1. Essential cookies, which are necessary for the proper functioning of our website.

9.3.2. Preference cookies, which allow our website to remember information that changes the way the website behaves or appears (for example, your preferred language or region). These cookies are not essential for the operation of the website but improve its functionality and user experience.

9.3.3. Analytical cookies, which help us analyse user experience and better understand how visitors use our website.

9.3.4. Remarketing cookies, which we use for targeted advertising, content personalisation, and measuring the effectiveness of individual marketing and sales channels.

9.4. We also use third-party cookies, which may be used across multiple websites to provide personalised content and advertising on third-party websites and other sales channels.

 

10. Where Can I Learn More About the Processing of Personal Data and Online Privacy?

 

10.1. You can adjust your browser settings to delete cookies or prevent them from being stored on your computer or mobile device without your explicit consent. Information about cookie settings can be found in the help section of your browser. Information for the most commonly used browsers is available below:

10.1.1. Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorerdelete-manage-cookies

10.1.2. Mozilla Firefox: https://support.mozilla.org/cs/kb/cookies-information-ktere-si-weby-ukladajido-vásho

10.1.3. Google Chrome: https://support.google.com/chrome/answer/95647?hl=en

10.1.4. Safari: http://support.apple.com/kb/PH5042

10.1.5. Opera: http://www.opera.com/cs/privacy

10.1.6. Adobe (Flash Cookies): http://www.adobe.com/sk/privacy/policies/flash-player.html

10.1.7. You can also find additional information about cookies on Wikipedia: https://en.wikipedia.org/wiki/HTTP_cookie

 

11. Is Data Relating to Children Also Processed?

 

11.1. Our website is not intended for children under the age of 15. We do not knowingly collect personal data relating to children under the age of 15. If we become aware that we have inadvertently collected personal data from a child under the age of 15, we will take appropriate steps to delete such data as soon as possible, unless we are required to retain it under applicable law.

 

12. Final Provisions

 

12.1. Applicable laws, our business activities, and the related methods of processing personal data may change over time. If we decide to update this Privacy Policy, we will publish the updated version on our website and notify you of any changes where appropriate. In cases where significant changes are made to this Privacy Policy, or where required by law, we will provide notice in advance. We encourage you to read this Privacy Policy carefully and to review it regularly when visiting our website.

 

Applicable Legislation

 

• Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (GDPR), available at:

http://eur-lex.europa.eu/legal-content/sk/TXT/HTML/?uri=CELEX:32016R0679&from=EN

• Act No. 18/2018 Coll. on Personal Data Protection, available at:

https://www.zakonypreludi.sk/zz/2018-18

• Act No. 297/2008 Coll. on Protection Against Money Laundering and Terrorist Financing and on Amendments to Certain Acts

• Act No. 431/2002 Coll. on Accounting, as amended

• Act No. 222/2004 Coll. on Value Added Tax, as amended

 

Published 01.12. 2025

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